David Hartman is a Senior Creative Director at Target where he leads the Brand Design Lab within Target Creative. 

In this role, he is responsible for the creative direction and execution of a growing portfolio of 25+ brands across categories including home, apparel, electronics, grocery and essentials; 10,000+ SKUs and $20B in value. 

His team has led large scale reinventions and the development of new brands including Good & Gather, Everspring, JoyLab, A New Day, Project 62, Smartly, Heyday, Opalhouse, Cat & Jack, Goodfellow & Co, Universal Thread, Original Use and Wild Fable.

David has been a keynote speaker at design conferences including the Dieline, HOW Design Live, AIGA Design Camp and the AIGA National Conference, among others.

And, on Saturday mornings you’ll likely find him in the toy aisle at Target with his children Emily and Olivia, ages 6 and 10, buying way too many LEGOs.

David Hartman is a Senior Creative Director at Target where he leads the Brand Design Lab. 

In this role, he is responsible for the creative direction and execution of a growing portfolio of 25 brands across categories including home, apparel, electronics, grocery and essentials; over 10,000 SKUs and $20B in value. 

His team has led large scale brand reinventions and the development of new brands including Good & Gather, Everspring, A New Day, JoyLab, Goodfellow & Co, Smartly, Heyday, Opalhouse, Project 62, Cat & Jack, Universal Thread, Original Use, Wild Fable and Market Pantry.

David has been a keynote speaker at design conferences including the Dieline, HOW Design, AIGA Design Camp and the AIGA National Conference.

And, on Saturday mornings you’ll likely find him in the toy aisles at Target with his two children Emily and Olivia, ages 6 and 10, buying way too many LEGOs.

David Hartman is a Senior Creative Director at Target where he leads the Brand Design Lab within Target Creative. 

In this role, he is responsible for the creative direction and execution of a growing portfolio of 25+ brands across categories including home, apparel, electronics, grocery and essentials; 10,000+ SKUs and $20B in value. 

His team has led large scale reinventions and the development of new brands including Good & Gather, Everspring, JoyLab, A New Day, Project 62, Smartly, Heyday, Opalhouse, Cat & Jack, Goodfellow & Co, Universal Thread, Original Use and Wild Fable.

David has been a keynote speaker at design conferences including the Dieline, HOW Design Live, AIGA Design Camp and the AIGA National Conference, among others.

And, on Saturday mornings you’ll likely find him in the toy aisle at Target with his children Emily and Olivia, ages 6 and 10, buying way too many LEGOs.

David Hartman is a Senior Creative Director at Target, where he leads the Brand Design Lab. 

In this role, he is responsible for the creative direction and execution of a growing portfolio
of 25 owned brands across categories including home, apparel, food, electronics 
and essentials; over 10,000 SKUs and $20B in value.

His team has led large scale brand reinventions and the development of new brands such as Good & Gather, Everspring, Universal Thread, Goodfellow & Co, JoyLab, A New Day, Opalhouse, Cat & Jack, Smartly, Heyday, Wild Fable and Original Use.

David has been a keynote speaker at design conferences including HOW Design, the Dieline, Design Camp and the AIGA National Design Conference.

And on Saturday mornings you’ll likely find him in the toy department at Target with his two children, Emily and Olivia, ages 6 and 10, buying way too many LEGOs.

©2020 David Hartman; Target